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View from the C-Suite: PepsiCo Foods says it’s not them, it’s you | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Chelsea Clarke

PepsiCo Foods’ new CMO, Jess Spaulding, wants you to know that her marketing strategy isn’t about the brand. If you’re scratching your head, just hear us out.

http://strategyonline.ca/2022/11/15/view-from-the-c-suite-pepsico-foods-says-its-not-them-its-you/
 

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